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The more you struggle, the more you imagine a big change is just around the corner.
We tell ourselves that change is hard, that it only comes from effort and discipline and resolve. We worry and plan and steel ourselves for the long haul.
It’s exhausting, but necessary.
Or is it?
As Chip and Dan Heath say in their book, Switch: How to Change when Change is Hard, you need to deal with three things when you want to make a change: your emotions, your rational decision-making, and the situation you operate in.
Sounds complicated, doesn’t it?
And because it sounds complicated, we often make it complicated. We try to solve the problem by staging a dramatic struggle (and make no mistake, it is largely an act, though an unconscious one).
We announce flashy resolutions, we have long internal arguments about the importance of willpower, then sink into pitiful despair when we fail to make sustained progress.
What if there was a single exercise that could help you make a big change in just a few hours?
Let me introduce you to Steve, who went from flirting with a mid-life crisis to getting those butterfly feelings of excitement in his stomach for the first time in years–all in just one week. And then I’ll introduce you to Jennie, who transformed herself from welfare mom to CEO.












